Right now I would have to give Rift about a 5 or 6. Basically it's your run of the mill Warcraft-style MMO but there are some differences.
Pros:
Rifts that spawn elemental mobs to kill for loot, notoriety, achievements and quests.
Crafting rifts: same as above but offer special materials for your higher end crafted gear or upgrades.
Cross-shard/server trading and mail. Only works for similar clusters like all the NA or all the EU servers.
Dimensions: player made housing where you can literally build everything board by board or stone by stone if that's your thing.
Artifacts: Shinies! Collect them for achievements and special currencies that are needed for end-game upgrades or just bling like mounts, wardrobe stuff, some gear.
Wardrobes: Rift's version of Transmog. Hundreds of collectible sets and lots of achievements.
Achievements: Track your progress across various themes.
Good community: both in game and on forums, players will help each other.
Lots of online resources.
Frequent updates, large and small.
Cons:
The Dev team isn't the same as earlier versions so old stuff is being ignored.
Tech Support is a little slow and the various GM's or forum Mods don't always respond to issues the same way.
Big Time P2W. Cash shop for endgame or grind for ages on the new Eternal Weapons and armor questlines.
Sometimes the chat gets toxic but if you've played WoW and been around Goldshire then you'll know what to expect.
There's more that I've forgotten but I'm sure others will fill in the blanks. My old review of this game is still online here on GameRebels and most of the info is relevant.--except the version number of course. Now they're up to 4.1 almost 4.2
https://www.gamerebels.com/threads/give-me-reason-to-play-rift.451/#post-695